We equip product teams with the skills and knowledge they need to build the best possible propositions through 5 weeks of hands-on product discovery coaching.
Product Buffs was founded by Craig Watson, who previously built and sold two tech businesses. He most recently worked at Spotify as a Product Lead following the acquisition of his startup Soundwave. Craig played a key role in shipping flagship products like Spotify Duo, Spotify New Family and Spotify Kids.
It's estimated that a late change to the product development cycle can increase the scope and overall cost by 2-3x.
Without the right frameworks in place, product teams can go around in circles trying to discover what they should build next.
A narrow research focus often leads to low impact products that fall short and fail to meet actual business and customer needs.
Shipping the wrong product has a knock-on effect for product teams which increases employee dissatisfaction and churn.
The Product Buffs coaching course has been optimised for learning outcomes. We've crafted a unique approach to product discovery training to help teams answer a basic but fundamental question - what should we build next?
We empower product teams to get this answer right the first time so they can avoid shipping mediocre propositions that miss the mark.
"It's as simple as setting aside some weekly slots and allowing for practice time in between the sessions"
The first two weeks of the course focuses on the exploration stage. We want to frame the vision based on a clear problem space.
The second two weeks are about the definition stage. We'll co-create a broad range of hypotheses to help solve the identified problems.
The final week focuses on testing & pitching to leadership. The goal is to get strong signals about product-market fit potential.
Proprietary and unique content that isn't available anywhere else.
Expect to see quick improvements from your product teams after the course.
You'll pay the same fixed price for every participating product manager.
Ongoing support to ensure that participants continue to benefit from the course.
Get the most value and accountability through our group facilitation setup.
100% ownership of all artefacts and frameworks shared during the course.
If for any reason you aren't happy with the quality of the coaching, we'll refund your money.
We know how frustrating it is trying to move the needle. That's the reason we created the course in the first place - our primary objective is to help teams ship more impactful products.
Managing product teams is a highly leveraged position. We recognise that a clear ROI is needed to justify any learning & development expenses. That's why we focus 100% on learning outcomes.